Entrepreneur: Heart Chakra

by | 29th May 2018

How does one have a heart in business? How does one balance the ruthless pursuit of a dream whilst not walking on others in the process! We can’t be limitless in kindness, neither can we be so blinded by our vision that we forget fellow humanity. Now more than ever, the heart is starting to come into business with ‘Businesses for Good’, ‘Purposeful Businesses’, Mission Aligned Businesses’ where we are in touch with our core values – our ‘Why’ and the ‘Cause’ we feel passionately about. Aligning your business with your core values creates a Heart Business – and a personal reason for getting up in the morning!

The Heart chakra is the bridge between our material self and spiritual self, it is the gateway to higher levels of consciousness. The question is, can we cross this bridge and how? To find out, we must examine if we have a struggle with LOVE? – yes LOVE. You will have heard of the thrown around expression ‘if you don’t love yourself others won’t love you’. Its the same in business: if you don’t love yourself (value, nurture, care for and celebrate – you), your business won’t be loved either.

The time has come to turn your heart into a temple of fire. (Rumi)


Question: With the slightest mention of the word LOVE how do you feel? Write this down – what does it bring up in you?
  1. Does Love bring up negative feelings? – anger, annoyance, impatience or frustration. This suggests previous hurts and let downs around love.
  2. Do you judge Love? – think love sounds weak, for hippies, self-indulgent, ridiculous or stupid. This suggests you’ve detached yourself from love.
  3. Do you feel defensive about Love? – perhaps a default reaction that wards off potential disappointment or let down. Suggesting a barrier created.

All these reactions come from past experiences around love and prevent the heart chakra from functioning, creating a business that isn’t in tune with the hearts promptings – a more powerful guide than using the mind alone.


‘Only do what your heart tells you.’ Princess Diana


Heart Chakra Issues

For people with an overactive or guarded heart chakra, love becomes possessive and conditional: ‘you have to do this, or be this way, for me to give you my love and attention’. This can be dramatic – ‘I’ll cut you off if you don’t’ – with a controlling feel. There can be the added tendency of sulking and withdrawing if these conditions are not met, using the withdrawal of love and attention as punishment and rejection. So in this case, love becomes a commodity – withheld or used as a reward for conditional behaviour. Now apply this to business. A business is likely to be run with ‘mind and intellect’. Transactions are conditional and without feeling or connection. For instance when ‘selling’ overrules the ‘relational’ aspect, and quite commonly the business owner thinks that they are being relational when they are not! The thought is: ‘I’m having a friendly conversation and this is connection’ yet they are actually detached. They think they are relational, but in reality, they are not. Because they are not connected to themselves at a deep level, they are unable to connect with others at a deep level. The conversation only goes so far and is not ‘heart-felt’ – ‘why should it be heartfelt?’, they’d respond.

Another trait is a business owner who is busy ‘performing’ rather than connecting. Performing is the shadow side of the heart archetype. To work on this, look out for situations that force you to ‘feel’ and ‘emote’ and don’t block this by moving away or ignoring your feelings. These emotive situations are the daily challenges that test you, to see if you can change, to see if you can move beyond this point. Sometimes, the more defended you are, the more these challenging incidences arise! They also arise when you are on the cusp of change and ready for it.


‘Let your heart guide you…it whispers, so listen closely.’ Walt Disney


People with an under-active heart chakra are almost the opposite and potential victims of the above! Their actions and behaviours come from a deep-seated fear of being rejected, usually from past parental rejection. This unconscious fear of rejection (not being loved) flows into the business creating a business that cannot be loved. The fear of rejection wards people off energetically. Think about it, if you expect rejection, your imaginings will create it. The pattern plays out: a business is rejected no matter what is done to invite attention. The person energetically sends out ‘please love me/my business – but you’ll probably reject me’.

The answer: work on the lack of parental love that you experienced. There are many other ways to do this. The key thing is to address and heal the original wounding which is usually some form of parental rejection: refusal or inability to love (you) when growing up. This could have been in a big way, or in a very small and subtle way, repeatedly or not. If we don’t, the feeling of being unworthy of love (as a result of the past) can translate into a ‘business unworthy of love.’ In extreme, it can tip into feelings of ‘poor me’ and ‘self-pity’ which in turn develop into fear around: being betrayed or let down in business relationships and a fear of non-committal.

One more heart issue is the tendency to love too much! As I describe the following person, imagine how this might play out in business: someone who gives love to the wrong people, expresses love inappropriately and at wrong times, who’s too open, who shares too much. They then:

  • Over feeds the customer
  • Swamps with too much information
  • Gives ways far too many freebies
  • Attends to the wrong people
  • Comes across as desperate

All the above, as you probably know, puts people off! I call these people ‘Compulsive Care Givers’. They come from a place of love but they are neglecting themselves and not in touch with their true value. By all means give love, but ‘heart’ love is given wisely, not given despite oneself. One must develop a Loving Heart that is Wise.


‘A loving heart is the truest wisdom.’ Charles Dickens


Question: Who do you know who has a balanced heart in business? – neither too loving nor too detached in their interactions.

A balanced heart in business means having compassion when necessary but not despite oneself, seeing people for who they are and understanding where they are at – unconditional acceptance – as opposed to critical judgement. There is the capability of nurturing customers and the ability to have intimate connections in business relationships. Most importantly, someone with a balanced heart comes from a place of deep self-acceptance, self-love, self-respect. They literally honour themselves and connect with people from this position of true acceptance. They are capable of experiencing love whenever and however it manifests without blocks. In challenging situations, they remain open to arising feelings and emotions, utilising the wisdom of the heart to understand and guide them.


‘The heart of man is very much like the sea, it has storms, it has its tides & in its depths it has its pearls too.’ Vincent Van Gogh


Notice business people at the top of their game, they don’t emotionally reject others who are simply different or struggling (unless at risk of being hurt and protect themselves from a place of self-respect); instead, they see in others the trodden path that they too once trod, so can accept people at whatever their stage of development. Observe Roger Hamilton or Paul Dunn, these top people are magnetic in some way – they ooze genuineness, love and compassion. They naturally attract people – who are drawn to their positive and ‘radiant self’. People can sense when a person ‘owns themselves’. There is a kind of lightness.


‘A light heart lives long.’ William Shakespeare

Progress in 6 Steps

Entrepreneur Alignment sessions directly clear these issues from the mind and body, but one can also do some personal work to pave the way. Here is a Six Step Process:

Step 1

Identify all your experiences of: not being loved and feeling rejected when growing up – whether done deliberately or not.

Step 3

In early adulthood (20’s), identify your (resulting) beliefs about love & relationships: what were they? reflect on your relationship experiences & look for themes that played out. Some people never connected in relationship due previous hurts shutting them down.

Step 5

Apply the parental issues in Step 1 to your business: how do these play out? Perhaps you cannot commit & notice that you have problems in keeping commitments. If we didn’t get what we needed from parents we sabotage the ‘completion’ of anything in case it fails.

Step 2

Reflect on how this has profoundly affected you: your relationship with yourself and your relationships with others.

Step 4

How do these patterns play out in your business? For instance, if you were detached or only related up to a certain point, can you see this in yourself playing out in business, finding that people don’t easily relate to you or your business & connections tend to fail/fizzle out.

Step 6

You can also explore this in reverse: what are the common problems arising in business? Now identify any links to upbringing & previous relationships. Perhaps a struggle with brand identity links to a pattern in relationships that result from a parental experience around love.

‘Remember that wherever your heart is, there you will find your treasure. You’ve got to find the treasure, so that everything you have learned along the way can make sense.’ Paulo Coelho


Optional Tasks: How much you are genuinely sharing and connecting with others:
  • Are you are putting on a face/performing or being you?
  • Notice your judgement of others – these apply to you
  • Is your compassion genuine or applied?
  • Are your responses from your heart or adapted?
  • Are you truly connecting with others? – be honest
  • Do you honour and accept all sides of yourself?
  • Do you connect from a place of conformity or love?

Let your heart shine through you when you connect with others. Connect from the heart. Speak from the heart and look at people from the heart. Notice how they feel it from you and how interactions start to change.

‘The light which shines in the eye is really the light of the heart.’ Rumi

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